After releasing our tabletop, tile-laying game The Duke last year, we also released a series of expansions; 4 to 8 tiles for a variety of different styles of play.
Here is the packaging for those expansions (the photo is of the Robert E. Howard Expansion).
The idea, of course, would be to have these hanging (pegged) by retailers. What we found, however, is that we got a lot of feedback from retailers that the package wasn’t working. Most retailers don’t have a lot of room for games and certainly not a lot of room for hanging items.
So instead they just put them on the shelf next to the base game box, but it means they just lay there, not looking very good, too easily missed by a browsing customer, and so on.
As we reprinted the box set and started designing new expansion packs of tiles, we decided we needed to shift into something that would allow the tiles to be displayed upright as well as still pegged (for those retailers able to go that route).
A Cclamshell turned out to be the perfect packaging for this; here’s a sample (the name of the insert doesn’t match the tiles…just a sample of what the final will look like).
We’re hoping to have two expansion packs (Reinforcements: City Troops and Siege Engines: Middle Ages) available for sale at Gen Con, and then they’ll be available on retail store shelves in the fall.
The new printing of our award-winning The Duke (shown in the photo) will be on sale at Gen Con and on retailer store shelves by late August/Early September (hope to have a specific street date very soon).